Technology as a form of communication

Software. The software segment is the one where value added is the strongest. But, like many computer segments, this is becoming commonplace and is quickly consolidating. At the same time, software adds significant value to other industries: it represents 30% of the value added.

This market is divided into three levels depending on the level of value added and volumes (its consequence, which is inversely proportional): – software without identification marks (browsers, office automation, utilities …); – software packages; – specific development (avionics, financial accounting systems …). This market is structured by levels, of which the highest, those with which users interact, depend on the lowest levels. These levels are: – application software that is used by the end user (business, integrated software packages, office automation, etc.); – software tools that are used to develop and manage applications and data; – system software that is used to operate and manage computer equipment.

Communication and technology. This market, like many others, was revolutionized with the simultaneous emergence of the Internet and “service.” The Internet has allowed the emergence of concepts such as cloud computing, free software, and the ever-growing distribution of computers and storage.

It was discovered that the same distribution is at the heart of service-oriented architectures in English, the current software development model in which software is called “servicié”. SOA, cloud computing and free software redistribute cards in a market that has become oligopolistic and dominated by American companies, especially at the infrastructure levels (necessary for applications) or middleware, i.e. software tools and systems.

These three concepts can be a powerful tool for Europe and France, in particular, to catch up. The crisis reduced the market by 5% in 2009, but the average annual growth rate in the coming years should be from 3 to 5% in France and Western Europe.

Video games. Video games make up the bulk of the consumer software market — about 5% of the software market. Thus, he surpassed the world cinema market. Market evolution is closely related to the cyclical phenomena of the emergence of new platforms, but growth remains strong thanks to developments on new media: mobile games and online games (massively multiplayer games for basic games funded by advertising through virtual worlds and games on social networks). Currently, about 40% of industry revenues come from dematerialized solutions.

Technological development. Dynamics remains generally strong for the software part, while it is more mixed for hardware sales, while the consoles compete with non-dedicated terminals (mobile phone, tablet, etc.). Video games are the main sector in terms of innovation, with spin-offs in other sectors, for example, around 3D (engine, etc.) or human-machine interfaces. IT services IT services are closely related to other segments of IT and especially software. Thus, the IT department has traced all the technological waves.

We also distinguish between computer science management, scientific, technical, manufacturing, and embedded management (STIE). This last segment is a French specialization and is very related to customer sectors: aerospace, automotive defense, finance, telecommunications … Industrial sectors where France is in a good, even excellent position.

Services are usually associated with software technologies at different levels depending on the technologies in question, their trivialization, their personalization and level of complexity. At the market level, one software license in euros provides an average of five euros of services. The crisis has had a major impact on this market, with a 3% reduction in Western Europe. However, despite pressure on prices, movements, and cloud computing, this market will remain dynamic in the long run. Indeed, demographic evolution will make skills scarce, while at the same time they will strongly evolve towards specialized technologies or dual experience, business and IT.

This continuing education is important for the competitiveness of the industry, which is subject to both the pressure of relocation to cheaper destinations and the growing automation of software and hardware. whose most visible result is cloud computing.