This AI Bot Doomscrolls So You Don’t Have To

Social media is a trap. You open X to catch up on the news and suddenly you’ve lost 45 minutes to arguments, outrage, and content you never asked for.

Noscroll wants to fix that. The new startup just launched an AI-powered bot that does your social media browsing for you, then texts you only the stuff worth knowing. No feed. No rabbit holes. Just the news you actually care about, delivered straight to your phone.

The Problem With Being Very Online

Nadav Hollander knows the struggle firsthand. He’s the former CTO of NFT marketplace OpenSea, and after leaving that job, he found himself deep in the X ecosystem.

“It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,” Hollander told TechCrunch. But he had a problem with it too. “It’s so toxic culturally, and it’s just very upsetting to read,” he said, comparing the experience to fast food. “You just feel terrible after it.”

He wanted to stay informed without actually being on the app. So he built a bot to do it for him.

How the AI News Digest Works

Getting started is refreshingly simple. You text the Noscroll AI agent directly at (415) 718-4828, and it sends you a link to connect your X account. That connection gives Noscroll access to your likes, bookmarks, and the accounts you follow, so the AI understands your interests from day one.

From there, you chat with the bot in plain language. Tell it what topics you care about. Tell it what to ignore. It prepares a sample digest so you can see exactly what you’re getting before committing.

The bot doesn’t just pull from X, either. It scans news sites, blogs, Reddit, Hacker News, Substack, research papers, local politics coverage, and more. You can also recommend specific sources you want it to monitor.

Then it texts you. That’s it.

Your Cadence, Your Rules

One of Noscroll’s smartest design choices is letting you control how often you hear from it. A casual reader might want a single weekly summary. A journalist or news obsessive might want updates several times a day.

Each digest arrives as a set of links with brief AI summaries attached. If something catches your eye, you tap the link and read the full article in your browser. You can also reply to the bot with questions, have a real conversation about what you’re reading, or even add it to a group chat or Telegram group so friends can engage together.

And when something genuinely urgent breaks, the bot won’t wait for your scheduled digest. It texts you immediately.

Who’s Actually Using This

Hollander expected tech workers drowning in daily AI news updates to be the obvious early users. He wasn’t wrong. But the actual user base has surprised him.

“People following really niche anime industry news and local restaurant openings in Kyoto,” he said. Users are tracking job listings, layoff announcements, local politics, and niche community news. Journalists have found it useful for monitoring specific beats without having to stay logged into toxic platforms all day.

“I think the archetype that’s been interesting is anybody who has a professional need to be very online and follow things very closely,” Hollander explained. “It’s quite useful to have a deputy who’s kind of doing that for you on whatever your beat is.”

That framing is genuinely useful. Think of Noscroll less like a news app and more like a very attentive research assistant who works around the clock and never gets distracted.

Pricing and What’s Next

Noscroll costs $9.99 per month after a free seven-day trial. The trial includes a sample digest you can customize to your interests, and you can cancel anytime. Hollander mentioned the team may experiment with variable pricing down the road.

Hollander built Noscroll alongside a friend, an open source developer from the crypto world who goes by @z0age on X. The bot runs on a mix of off-the-shelf AI models hosted on the company’s own infrastructure, customized with significant prompting to give it a distinct voice and communication style.

The AI learns over time, too. The more you interact with it, the better it gets at figuring out what’s worth flagging and what isn’t.

The startup has already attracted investor interest following its launch just a few days ago. Hollander says he and his co-creator haven’t decided what to do with that attention yet.

A Genuinely Fresh Take on Information Overload

What makes Noscroll interesting isn’t the technology itself. Text-based AI news digests aren’t a new concept. What’s fresh here is the framing and the delivery mechanism.

Texting is low-friction in a way that apps aren’t. There’s no new interface to learn, no notification settings to configure, no algorithm to fight against. You just get a text, read what matters, and move on with your life.

Whether Noscroll can hold user attention long enough to build a sustainable business is the real question. People have tried to quit social media scrolling before and kept coming back. But if the bot is genuinely good at surfacing the right information at the right time, it might actually stick.

You can try it yourself at Noscroll.com by clicking the “Text your agent” button.